Wednesday, October 30, 2013

Partnering for a Cause

We are in the throes of Partners Card this week, and, for retail babies like us (we’ll be celebrating our 2nd birthday in a couple of weeks!), it’s fascinating to see what people are buying … and how this will bode for the holiday season.

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 2013 Partners Card


For those of you who are not in the Atlanta area, are you wondering what Partners Card is and why all the fuss?  Well, it’s a fantastic cause that has spread like wildfire among hundreds of shops and restaurants in the Atlanta area, all benefiting Camp Twin Lakes, which provides a life-changing camp experience for children with serious illnesses and life challenges. When you buy a Partners Card for $60 (100% of which goes toward Camp Twin Lakes), you’ll receive 20% off at hundreds of supporting retailers in the area.

We have heard dozens of wonderful stories about how life-changing a week at Camp Twin Lakes can be for the participants and for their families, and we are so happy to support this cause.

In addition to being a great cause and giving early shoppers a 20% boost on their holiday purchases, Partners Card  gives us retail newbies a sense of what’s hot this holiday season.  So what is flying out of the store right now and what will we need to stock up on for the holiday season?  Here’s a look at our top 10:

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 #10. Books! Like this fabulous new one from one of our favorite designers, Suzanne Kasler. Flying outta here!
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Anything slate, from wine charms to cheese boards to napkin rings. Chalk up one for the teacher, we say!

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 #8. Table and floor lamps are a big hit. Some of the big ones are pricey to begin with, so that 20% off is a real draw.

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 # 7. Bags, wallets, purses and more. We had a joke a few weeks ago, when the bags were arriving in droves: Have we turned into a bag store?

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 #6. Not exactly a stocking stuffer but popular nonetheless, we are selling a bunch of antiques like this console from Paris. Yippee, says one of us, I get to back to buy more!

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 #5. We’re on our multiple reorder of these adorable French tops that are flattering on everyone and so fun to model. One of us says, “Hey if it looks good on me, you KNOW it will look good on you!”

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 #4. Our customers are thinking of their holiday tables and everything tabletop is fair game and flying out. Alva got us to buy these fabulous beaded plates, bowls and serving trays. She hasn’t stopped smiling!

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#3. Speaking of entertaining, our customers must be doing a lot more of that. We’ve had a surge of guest room and bedroom redo’s before the holidays, and 20% off our Swedish inspired furniture is quite the draw.

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 #2. In addition to a bag store, we think we’re a travel store … because we only buy what we love and we do love to travel. Obviously we’re not alone because these cute roller bags are rolling right out the door!

And the number one item that people are buying up from our store? Well, it helped that it finally got cold on Friday, when Partners Card started, and everyone who poured in to the store headed for our warmest gear! Which may explain why these cozy, lightweight cashmere capes and scarves, which look fabulous on absolutely everyone, and come in a variety of colors, are our number one seller.

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 #1 seller for Partners Card

Thank you, Partners Card, for allowing us to participate in this wonderful opportunity … and for giving us a preview of the holiday season. If the last few days have been any indication, we think you will be helping to send lots of well deserving kids to Camp Twin Lakes next year, thanks to this excellent partnership. We are so grateful to be a part of it!

Ta ta,

HH

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